You want to make sure your users find what they are looking for on your website. The navigation of your site guides your user to the desired end result, whether that be purchasing a product or finding out information about your business.

Linear
Linear websites are like books.The site visitor acesses the pages one after the other. This type of design is best if the user is performing a task that has a couple of steps, for example registering to attend a seminar.

Hierarchical
Hierarchical structures work really well for browsing through sites for information. In this type of site there are multiple paths a user can take. If your company provides many services and products, this organizational structure may work well for you.

Circular or Web
The Hieararchical structure does not work as well for larger sites. If you have enough content or topics so that users are needing to click through several levels to get to the information they need, then a simple hierarchy will frustrate them and they will click away. Many of today's web sites have a multiple navigational styles where you can jump to multiple pages from any page. Circular sites provide entry pages where you can reach all the relevant pages. A true web structure allows you to reach any page from anywhere.

Your site
Unless your site is very simple, we will combine a number of the structures above so that the user can easily find what he or she is looking for.